Yamaha is the world’s biggest manufacturer of musical instruments and one of the leading producers of audio equipment for home entertainment and professional use. Our European headquarters are located in Rellingen (northwest of Hamburg). We have approximately 800 dedicated employees working in our offices across Europe including Germany, France, Italy, Spain, Scandinavia, and the UK, who operate local and international sales and marketing activities.

An incredible opportunity has presented itself at Yamaha Music Europe UK within the MI Strategy Division.
This role requires a flexible approach to working, including a degree of travel around the UK and into Europe, working from home and our offices based in Milton Keynes.

Piano Marketing Specialist

The ideal candidate will be part of a motivated marketing team, responsible for developing and implementing marketing campaigns which supports the key areas of our piano line up. In addition, you will collaborate with the sales team and dealers to ensure your marketing deliverables support innovative promotional offering.

Your Duties:

• Working in the field with our Dealer network and Yamaha Music London team to ensure marketing Activity and sales potential are maximized. Including regular Marketing meetings with Marketing Departments.
• Work closely with key stakeholders including Sales & Marketing Director, Sales Manager, Sales Team and Internal teams with all actions and progress, gaining feedback insights.
• Service local UK Artist Rosta including Artist Requests, instrument placement, promotion opportunities, Brand Presence.
• Implement product launches into the Dealer Sales Channel
• Support internal and external staff with in-depth product knowledge through regular training sessions and circulation of product information.
• Develop the marketing strategy to generate sales across all relevant market sectors with clear calls to action.
• Identify/Review any new opportunities in alignment with HQ.
• Support Global/International Artist requirements as requested by other area and ensure promotional opportunity are optimised.
• Ensure Activity is in line with Pan-European strategy and meets all KPI and targets set by HQ.
• Responsible for planning, controlling and reporting the marketing promotional budget for the UK.
• Responsible for the control of all Loan Stock, ensuring they are handled efficiently, within budget with no overdue cases.
• Monitor the UK market, including competitor activity, in order to identify changes and opportunities and adapt Yamaha strategies accordingly.
• Implement the marketing strategy to generate sales across all relevant market sectors with a measured return on investment.
• Creation of Assets when required to support the Marketing output, making sure all branding adheres to Yamaha Visual Identity and Brand considerations.
• Work alongside the Digital Marketing Specialist to ensure all Marketing Activity has optimised.
• Plan physical event activity for selected products including Shows, Exhibitions, Demo's, Instore Events etc. This includes content, style, layout, timing, targets and measurables.

We offer:

• Onsite Parking
• Health shield
• Pension scheme
• Life Insurance cover
• EAP (Employee Assistance program)
• Annual Bupa health check
• Bupa Medical Insurance (Subject to Eligibility)
• Cycle to work scheme
• Discount on products
• Annual Bonus

If you are interested in this position, please submit your application including your earliest possible start date and salary expectations via our online application form